Why I do what I do…
I love words.
How they simplify, clarify and make us more intentional. Whilst expanding an idea to create a feeling and tell a story.
Before becoming a copywriter I worked in travel startups, led global event programmes, and travelled around south-east Asia as a digital nomad building an online community.
Writing, or communicating ideas, always seems to be the golden thread between things that I do.
In recent years climate awareness has been growing and I’ve been using my skills to share information in the fight against greenwashing.
I’m passionate about creativity and transparency in equal measure: if one sparks the imagination, the other makes sure that we remain true to the cause.
My offline status is usually out in nature. Follow me on Instagram, I promise to fill your feed with plant-pics.