It’s getting pretty noisy out there
We are living through a time where transparency in business is more important than ever. People are questioning how products are made and where materials are sourced. As well as their effect on social systems and ecosystems.
They want to find brands that they can trust – that are built from the ground up on sustainable and ethical values.
So as a responsible business, how do you avoid things like greenwashing yet still tell a story that connects with people?
Let me bring an outside perspective
Starting with your brand values, I define your tone of voice and creative direction.
From naming and taglines to your core brand narrative. Making sure the story is on-point.
Crafting words for every touchpoint – websites, products, campaigns and scripts.
Hi, I’m Katie and I do word-therapy
And like a good therapist, I’d say my top-skill is listening. Whether that’s to strategist briefing me for a big-name rebrand, or a startup founder, telling me all about their product.
As a writer, my job is is to make sense of all the hard work and research you’ve done and tell a story that connects with people.
From circular fashion platforms to food waste heroes, I help the people and organisations working on system-shifting ideas.